Internet and Business Culture

This is a very important topic for those of us running one or more businesses. In the brick and mortar world we have a storefront for presentation, we meet face to face with people and are able to judge character and whether or not we received good customer service and we see and feel products and receive services to judge in order to learn a bit about the company that we are considering to do business with. How can we judge a business online?

We judge online businesses first by a website's presentation (storefront), then by the content (the written word). This content is comparable to the spoken word. Your word should be your bond in both scenarios. Potential clients will trust you if your content and your actions are equal. This is not rocket science.

Your presentation is your image; your content is your brand; your employees are both. It is important that you ensure your employees are trained to "be" your image, to sell your brand and to implement your culture! Culture implementation is extremely important, as it is the foundation of your business. Remember, your content is your brand and culture so be absolutely you are sure of what you are creating and implementing. Also, be sure that when you make promises online...you keep them. Always deliver or your brand becomes a no brander and noone will want to show you off. I had two bad experiences with two businesses online. Read about it here

Ms P